More than snow
What Snowboarding
Ask someone who’s been snowboarding long enough what keeps them coming back and chances are it won’t just be the riding.
It’s the friendships. The road trips. The local hill. The shop that took care of you. The person who knew exactly what board you should be on. The video that changed everything. The brands and riders that made you see snowboarding differently.
Those connections are what turn snowboarding into a culture and a community.
And a lot of them start at the local snowboard shop.
Our purpose
SUPPORT THE SHOPS.
GROW THE COMMUNITY.
The Common brings those shops together so you can see the bigger picture, discover the shops, explore the brands they believe in and eventually meet the people behind the counters, on the mountains and in the streets who keep Canadian snowboarding moving.
Because supporting snowboard shops isn’t only about where you buy your gear.
It’s about supporting the places and people that help snowboarding thrive.
77+
BRANDS
20+
SHOPS
5
CONTINENTS
THE COMMUNITY
ONE COMMUNITY.
COAST TO COAST.
We know snowboarding culture isn’t for everyone, and that’s okay. It isn’t about pleasing the masses, it’s about connecting with those who share a deep love for this culture. Together, we can reignite the feeling that made us fall in love with snowboarding in the first place, and keep sharing it with those who understand.
BUILT TO GROW
THIS IS JUST THE
BEGINNING.
We’re starting with the shops and brands that form the backbone of Canada’s snowboard community.
But snowboarding has always been about the people.
Shop owners and staff. Riders and crews. Photographers and filmmakers. Reps, builders, organizers and everyone else contributing to the culture in their own way.
As The Common grows, so will the stories we tell and the people we meet.
If you’re part of Canada’s snowboard community, we’d like you to be part of this too.
Support the local shops.
We’ll grow this platform to showcase independent snowboard shops who keep snowboarding moving
Protecting the slopes, today and tomorrow
We’ll highlight sustainability efforts and show how snowboarding can help make the planet better.
Reminding the world why we ride.
We’ll keep sharing stories, riders, and culture that spark passion and stoke in every generation.
Find your people, your park, your place.
Our goal is to connect shops and brands with riders; helping you discover your crew and your culture, wherever you are.
CLOSING